For Immediate Release

February 10, 2017

Sally Webster

Denver nonprofit Wish of a Lifetime hosts the fourth annual Cupid Crew, where volunteers deliver 4,000 roses to area seniors on Valentine’s Day

Denver, CO, February 10, 2017 — Valentine’s Day will be a bit sweeter for 4,000 Denver area seniors this year, as volunteers spread across the Denver Metro area handing out roses and smiles to elders. The national wish-granting organization Wish of a Lifetime has teamed up with The Denver Hospice and Safeway to bring volunteer “Cupid Crews” to 38 senior living communities, sharing smiles and conversations with those who may feel left out or lonely on Valentine’s Day.

As seniors age, many lose spouses and loved ones, and the joy of Valentine’s Day can diminish. Research from Rutgers University shows that the receipt of flowers decreases depression and encourages companionship in senior citizens. The study also shows that seniors perform higher on everyday memory tasks and experience enriched personal memories in the presence of flowers.

Safeway donated the roses that will be distributed by 250 volunteers with The Denver Hospice, Safeway, and students from five local schools.

“This the second year that Safeway will be a part of the cupid crew, and we’ve witnessed the absolute joy a simple rose can bring to seniors who may not have many visitors and are not expecting anything for Valentine’s Day,” said Kris Staaf, Director of Public Affairs for Safeway’s Denver Division. “We encourage everyone to share the love with a special senior.”

“At The Denver Hospice, we pride ourselves on our passion for caring for our families, patients and community. Handing out roses this Valentine’s Day is a great example of how we are big enough to make a difference, but small enough to care,” said Janelle McCallum, President of The Denver Hospice.

“Most people think of Valentine’s Day as a day for couples,” says Sally Webster, Director of Community Outreach at Wish of a Lifetime. “But we want to show that it can also be a day of celebrating kindness and love in all forms.”

The annual Cupid Crew event started in Denver four years ago, and has now spread to cities in California, Minnesota, Texas, Massachusetts, Virginia, and New York. This year, the event expanded nationally thanks to the organization Random Acts, a volunteer-led nonprofit dedicated to inspiring people of all ages to perform acts of kindness around the world. To learn more about getting involved, visit Wish of a Lifetime’s website at or sign up via Random Acts,

Follow along on social media with the hashtag #CupidCrew.

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About Wish of a Lifetime

Wish of a LifetimeTM fosters respect and appreciation for deserving seniors by fulfilling their life-enriching Wishes. Founded in 2008 by two-time Olympic skier, World Cup gold medalist, entrepreneur, and former NFL football player Jeremy Bloom in living honor of his grandmother, Wish of a Lifetime has made over 1000 Wishes come true for seniors in all 50 states and the District of Columbia. The organization aims to create a positive shift in the way society views and values aging by sharing the stories of its inspiring Wish recipients with those of all generations. After experiencing a wish, 93 percent of Wish recipients stated they felt their quality of life improved and 76 percent said they felt their overall health improved. To learn more about the organization or to help fulfill a senior’s Wish visit

About The Denver Hospice

The Denver Hospice is Denver’s most experienced and most trusted end-of-life care provider, with nearly 40 years of service to more than 70,000 Coloradans and their loved ones. In keeping with its not-for-profit mission to encircle those facing advanced illness with unprecedented levels of comfort, compassion and expertise, The Denver Hospice offers a comprehensive range of services and programs including palliative care through Optio Health Services, the Denver area’s only dedicated inpatient hospice center, the Footprints Children’s Grief Center and Denver Hospice Grief Center, and a full menu of complementary and integrative therapies for patients and their families. To learn more visit

About Albertsons Companies

Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. The company operates stores across 35 states and the District of Columbia under 19 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs. Albertsons Companies is dedicated to helping people across the country live better lives. In 2015 alone, with the help of generous customers, Albertsons Companies and the Albertsons Companies Foundation gave more than $270 million in food and financial support to the more than 2,300 communities they serve, improving the lives of millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities, and veterans outreach. Albertsons Companies is committed to making a meaningful difference, neighborhood by neighborhood.


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